In the last few months of 2023, I worked as a Graphic Design Intern at DPL Studios Inc. I was tasked with creating a new logo, app icon, and branding guidelines for this tech start-up creating a social app for teens.
I used Adobe Illustrator, Indesign, and Adalo to work on this project and to create some app mock-ups. I had never done any brand design before and learned a lot about what goes into a brand during this project.
The app is based on sparking new connections, so my supervisors loved the idea of using a sparkler as their logo. Since it's targeted towards teens, I went with a bright, fun colour scheme as well.
The branding guidelines included logo usage (including what backgrounds to use, proportions, scale, and how it should just be the sparkler in small usage), typography, app mock-up designs, and colour guidelines.
This project took about 8 weeks and was entirely remote communication between myself and my supervisors. We met weekly and worked together so I could design branding that they were happy with. It was a very iterative process and there were about 20 drafts of the logo before we landed on the final style and colour scheme.
Final App Icon design.
Final Logo.
Cover for branding guidelines
Branding guidelines logo usage
Brand guidelines logo scale
